Sloane Danziger
Final Porject Concept
TITLE: Snappy and short and memorable
“Color Me Board”

CONCEPT: A one-sentence log line that describes the idea in an appealing way.
This app is designed to inspire children to write and draw, without the mess of supplies.

CONTENT: A description of the product itself. This may include characters, settings, story lines, action or interactive elements.
This app designed for Ipads, Iphones, and Andorids. It is meant to work as a substitute for a real chalkboard, for children ages 4-6, but without the dusty mess. The app includes a black board background, and a green background, six shades of chalk, three sizes of chalk, and an eraser. Color Me Bored has all the characteristics of an actual chalkboard. The eraser needs to be used a few times to fully erase lines, and drawings can be gone over multiple times to increase the color and thickness. Color Me Bored also features a draw and guess feature, which allows children to play against another random child, and guess what each other’s drawings, are. The game has 5 levels, and the picture that needs to be drawn is given to the child. For example, Level 1 will say “draw a cat” and the opponent will need to use their best judgment to decide what it is. Each level has 2 chances before the opponent looses and is forced to move on to the next level. Another feature this app has is “saving” the pictures the child draws, and allowing the pictures to be shared on Facebook or Twitter, so family and friends can see what the child is drawing.

GENRE & FORMAT: A description of the style or form. What type of content is this? Is your project live action or animation? A narrative story, non-fiction documentary or quiz game?
My project is a interactive animated game that can be played via smart phone or tablet. It is an outlet for children to be creative on their own and also get their minds to recognize unfamiliar images with the game.

AUDIENCE and DISTRIBUTION: A precise description of the specific demographic group you seek to reach. Some background information about their needs and preferences.
This app is intended for children ages 4-6. At these ages, children are becoming creative and doodling and drawing often, so this acts just as a chalkboard, but virtually. This game will teach children how to draw certain objects as well as get their brains able to recognize foreign pictures with the guessing game. In order to play the game or just doodle, the child needs to have access to a iPhone or Tablet. Other than that, the app is pretty self explanatory and simple to use.

COMPETITIVE ANALYSIS: A description of other children's media that is similar to your idea and an explanation of how your idea is better and different
This app is similar to Draw Something, which is also an app for iPhones and tablets. Draw something allows you to play with your friends or against random opponents, a guessing game of drawings. Draw something has three levels with a maximum amount of points for each level. The difference between my app and Draw Something is that Draw Something doesn’t allow you to just doodle and save or upload your creations. You have to play a game. I give the option of not playing a game and just using this app as a creative outlet for children.

APPEAL: Explain why children in your target audience will love this new product.
I think children in my target audience will love this product because it is a new twist on a old fashioned hobby. Chalk has been around for so long, and as a child, I loved drawing with chalk and playing games. I think children will love the use of chalk with just their fingertips and no mess! I think parents will also love this app for their children because it is easy to obtain if you have a iPhone and/or tablet and it’s a no mess fun past time, that is educational.

DISTRIBUTION: How will your new product reach the target audience?
I plan on reaching my target audience through commercials and ads on children snacks. I plan on promoting the app on channels such as Nick and Noggin, so that parents can repetitively see the app and therefore feel more intrigued to get their child involved with it. Also, I think it would be a good idea to put ads on gummy snacks and even vitamins so parents and kids have the app in front of their face everyday.

MARKETING/PROMOTION/LICENSING/MERCHANDISING: How will you help pay for the development of your children's media product?
I plan on proposing my app to investors in hopes that one or more of them will like it and donate money to the company. If this plan works, I will have enough money to create the app as well as advertise, and then I plan on making enough to pay every loan back, while giving up a certain percentage of the company to the investor.