Final Project
1. Concept idea:
After looking over comments from my original app idea for the last project, I decided to do my final paper and slide show on a revised and improved version of the app. My app, as stated before, is called Color Me Board. This app is designed to give children the experience of using chalk on a chalkboard, without giving parents a dusty mess to clean up. This app designed for Ipads, Iphones, and Androids It is meant to work as a substitute for a real chalkboard, for children ages 4-6, but without the dusty mess. The app includes a black board background, and a green background, six shades of chalk, three sizes of chalk, and an eraser. Color Me Board has all the characteristics of an actual chalkboard. The eraser needs to be used a few times to fully erase lines, and drawings can be gone over multiple times to increase the color and thickness. You can even hear the screeches of the chalk as you slide your finger across the screen. Color Me Board also features a draw and guess feature, which allows children to play against another random child, and guess what each other’s drawings, are. The game has 5 levels, and the picture that needs to be drawn is given to the child. For example, Level 1 will say “draw a cat” and the opponent will need to use their best judgment to decide what it is. Each level has 2 chances before the opponent looses and is forced to move on to the next level. Another feature this app has is “saving” the pictures the child draws, and allowing the pictures to be shared on Facebook or Twitter, so family and friends can see what the child is drawing. If the child doesn’t want to partake in the game feature, they can simply just doodle and save their art work to the device.
Cover Letter:
To Hasbro Toy INC:
I am reaching out to you in hopes of teaming up to create a innovative and fun app for children ages six to eight. This app stands out from all other apps similar, because it is simple, clean, and concise. Attached is my proposal which I am sure will intrigue you to give my app, “Color me Bored” a try. Color Me Bored is an app that is much like a chalkboard, without the mess. This app teaches kids to doodle, as well as guess and answer according to drawers in the game feature. Please read closely, and contact me with questions, comments, and concerns. I look forward to hearing back from you.
Sincerely,
Sloane Danziger
Final Proposal:
I am proposing an idea for an interactive and fun app to Hasbro in hopes of being financed. This app is going to provide a creative outlet for children everywhere. My app is called Color me Bored. It is an app, which inspires children to draw on a chalkboard, without the supplies and mess. When I was growing up, I loved to color on my driveway or chalkboard with chalk, but my parents hated cleaning up after me. The chalk created dust as well as stained my hands and clothes. My favorite past time was my parents’ worse nightmare. This is exactly why I have invented this app.
This app designed for Ipads, Iphones, and Andorids. It is meant to work as a substitute for a real chalkboard, for children ages 6-8, but without the dusty mess. The app includes a black board background, and a green background, six shades of chalk, three sizes of chalk, and an eraser. When the child or parent clicks on the app, you are invited to draw and navigated through the app from a character named “Race”. Race is an animated eraser, he is meant to give hints, and answer any problems or concerns you may have with the app.
Color Me Bored has all the characteristics of an actual chalkboard. The eraser needs to be used a few times to fully erase lines, and drawings can be gone over multiple times to increase the color and thickness, and the app even features the sound chalk makes as it slides across the board. Color Me Bored also features a draw and guess feature, which allows children to play against the system, and guess what the system is drawing. The game has five levels. On each level, the child has two tries to guess what the system is drawing. After those two tries, the child looses the game, but if the child guesses right, they go on to the next level. The drawings get more complex as the levels get higher. As an incentive to do well, each level the child passes, gives them a token. These tokens can be used to “buy” more chalk colors when drawing. The maximum amount of tokens that can be gained is five.
Race, the animated eraser, will be in the left corner of the app to give the child hints as to what the drawing is, as well as encourage the child to try their hardest. Race also will speak when each level is completed, by saying a series of encourage phrases, such as “good job” or “nice work”.
If the child doesn’t want to play the game, there is also a doodle option. This is the aspect of the app that sets it aside from similar apps such as “Draw Something”. Draw Something allows you to draw pictures on a white canvas and have your friends guess what you are drawing. I recognize that apps are highly competitive, and alike apps may not share the same amount of publicity, because one may surpass the other with features. My app, has the gaming option, against the system (easier to program), but also allows the child to just doodle on the chalkboard and then save his or her photos. The doodle option has the same two backgrounds and the same chalk colors, and allows the child to re-do the photo as many times as possible. Also, wireframe will be constructed to make sure the photos can be saved to the devices camera roll, or uploaded on to Facebook. If the child decides to save it to the camera roll, the pictures can be directly downloaded to his or her parents’ computer, and printed, for the hard copy effect.
These features make the app appealing to both children and their parents. Children enjoy playing games that have animated characters guiding them through the steps, and that is exactly Race’s job. Also, children love gratification. What better way to boost a child’s self esteem other than to share their artwork with friends and family on Facebook, or through printing? This app is fun for children, because it is a creative artistic outlet for them, as well as a fun and interactive learning game. And also, appealing to the parents because it does the job of a chalk board, without the mess, supplies, and time consumption.
I realize that in order to have a successful app, I need to advertise. My plan is to advertise on T.V. commercials, such as Nick and Noggin. This way, my target audience will be reached in between watching their favorite T.V. shows, and as will their parents. Another way I want to advertise is on the back of Hasbro game boxes. By doing this, it gives parents and children another opportunity to have fun games, without having to buy a physical game at a toy store, but rather right from their home with the click of a button.
The most important part of creating an app is creating the wireframe. Since I do not have a background in this field, I have researched exactly how I have to create this. After creating a marketing plan, I would need to sign up for a developer account. This account will allow me to have my app developed under your brand, Hasbro, and have you pay revenue to me. A developer account will deal with all the finances and inquires regarding the business.
Furthermore, I would need to sketch my application. The purpose of sketching is to see my application in real life. This also gives me room to change and enhance certain aspects. Then I would need to identify the work that needs to be outsourced. In my case, this would be programming, design, and advertising. Since I do not personally have the means to do that myself. And lastly, I need to create a team, with your help, and start development!
Attached is my slide show with a few sample wireframes to get a better understanding of how the app will appear!



3. Pecha-kucha: